Brick by brick: How Lego wrote the rules of innovation and conquered the toy industry worldwide
Stone by stone takes you into the heart of LEGO you have ever seen. Following the teams that make up some of the toys in the world, he emphasizes the disciplined operations creativity and tells one of the most remarkable changes in recent business history.
Brick by Brick LEGO reveals how not to keep pace with revolutionary changes in the lives of children and began to sink into insignificance. If the leaders of the company implemented some of the most common needs of enterprise customers to stimulate innovation, they ironically drove the iconic toy manufacturer bankrupt. Near-collapse of the company shows that what works in theory can fail spectacularly in the brutally competitive global economy
It took a new management team LEGO -. Reinvent the rulebook innovation and transformation o LEGO – Given the growing anger of electronic toys, low barriers to entry and ultra-sophisticated consumers (boys aged ten years)